PRIVACY | BABYLON ROAD

Updated: July 04, 2019

The processing, privacy and security of your personal data is extremely important to us. We make every effort to provide you personalized services in a way that honors your wishes and privacy. The purpose of this policy on privacy and personal data protection (hereinafter the “Privacy Policy”) is to give you straightforward, clear and comprehensive information on how the data you provide to us is used, including the data we may acquire about you through various channels (store, customer service department, babylonroad.com, social media, apps, and events), whether it is shared with third parties, and the rights and options available to you for controlling your personal data and protecting your privacy.

You are bound by this policy

Please carefully read our Privacy Policy, because by using the site you consent to be bound by the terms of this Privacy Policy, effective the date listed above. You should also review our other terms and conditions available [here], as they govern the use of our website. When used in his Privacy Policy, "we," "our," and similar terms means BABYLON ROAD, and “you,” “your,” “user,” “customer” and similar terms refer to you.

About us

This Privacy Policy outlines how BABYLON ROAD, a luxury fashion brand founded in Paris, France, and/or its affiliates (hereinafter “BABYLON ROAD”) uses personal data that pertains to you (“You” or “Your”) in its capacity as data processor to provide You the best customer experience possible. You may obtain the name and address of the local BABYLON ROAD processing company (“We,” “Us” or “Our”) that collects, stores, processes, uses and shares Your personal data when You use the BABYLON ROAD websites and mobile apps or when You visit Our social media pages or when You go to one of Our stores in Your country.

Types of Data Collected by BABYLON ROAD

“Personal data” designates any information that identifies You, either directly (i.e. by your name) or indirectly (i.e. by using a customer number). In order to provide Us your personal data, You must be over the age of 16. The personal data that We collect directly from You may include information pertaining to: - Your name and contact information  - Your areas of interest - Your purchases (online or in a store) and Your repair services - Your size and Your style preferences - The pages You visit on babylonroad.com  - The BABYLON ROAD events You participate in - Your requests to Our customer service department or Our public relations department  In the event you apply for a job at BABYLON ROAD, We may collect the following information: Your name and Your contact details, Your resume and Your motivation letter. The personal data that BABYLON ROAD requires is indicated as such on the various pages that contain forms for collecting personal data. If You do not complete these required fields, BABYLON ROAD will most likely not reply to Your requests and/or provide you the products and services requested. The other information is optional and enables Us to know You better and improve the messages and services We send You.  

Channels by which your data is collected and/or received

As part of Our interactions, we may be required to gather some data through the following points of contact: - Interactions with Our in-store advisors - Page clicks on babylonroad.com - Contacts with customer service  - BABYLON ROAD events that You participate in  - Interactions with Our public relations department - Forms that You fill out (online or in a store) - Apps that You use  - BABYLON ROAD social media pages that You visit and/or comment on or like - Ads in search engines that You click on  - If You wish, You may contact Our sales advisors and speak with them on an instant messaging app such as WhatsApp, WeChat or a similar program. Our sales advisors will be happy to answer Your questions on this platform. However, We would like to remind you that BABYLON ROAD cannot guarantee Your data or other information shared on these programs will remain confidential and secure since it is out of BABYLON ROAD's control and it waives all liability.  Such data or information may be sent to locations outside the United States and European Economic Area. Therefore, We recommend that You familiarize yourself with how these apps are used and their respective policies on personal data protection.

Purposes for which BABYLON ROAD uses Your data

As part of our interactions and depending on the context in which your data are collected, We are required to use your data to: • Manage Your orders • Manage personalized content and BABYLON ROAD messages (online or otherwise) • Manage Your profile • Manage Your online requests pertaining to the BABYLON ROAD company • Manage events that You register for or participate in • Manage Your job application • Manage Our website and Our digital apps • Improve Our products and services When it relates to Your job application, We use Your data to manage and track Your application. We retain a history of transactions and other sales documents in order to meet legal and governmental requirements as well as for the purposes of our insurers and audits. Depending on the manner in which your data are collected, the legal grounds for processing them may be: - Your consent (i.e. to manage Our personalized marketing offers or through cookies to manage your online browsing session) - Execute a contract (i.e. process and track your orders, manage access to your customer account) - A legal obligation if the data processing is required by law (i.e. retaining sales invoices) - Our legitimate interests, such as improving Our products and services, preventing fraud, securing Our tools or personalizing Our marketing materials.

Retention period

We solely retain your personal data for the time required to achieve the current objective, to satisfy Your needs or to meet Our legal obligations. In general, Your personal data are only retained in Our database for a period that is reasonably necessary to fulfill the purposes outlined above or for the retention period permitted by law. - If You are a customer (i.e. you have purchased a BABYLON ROAD product): For a period not to exceed five years from your initial purchase. This period is renewed each time You interact with BABYLON ROAD (i.e. you make another purchase) - If You are a potential customer (i.e. you have never purchased a BABYLON ROAD product but You are interested in the BABYLON ROAD brand): Three years from when Your data are collected. This period is renewed each time You interact with BABYLON ROAD (i.e. you participate in an event) - If you contact the public relations department: For a period not to exceed 10 years from Your initial contact. This period is renewed each time You interact with BABYLON ROAD (i.e. you request information from the BABYLON ROAD company) - If you are a job applicant (i.e. You apply for a position that BABYLON ROAD advertises): Two years from when You apply If cookies are installed on Your computer, We cannot retain them for more than 13 months. Once We no longer require Your personal data, they are deleted from Our systems and records or anonymized so You cannot be identified. 

Recipients of your data

Your data are intended for the BABYLON ROAD departments that handle Your requests. We ensure that Your personal data are only accessible to people who are duly authorized and when needed for the purposes cited above. We do not share Your data with third parties for marketing purposes. When necessary, and whenever possible in a format that does not identify you directly, we may share Your information with: • Other BABYLON ROAD establishments in order to provide You the same personalized service worldwide • Our trusted third-party service providers in their capacity as subcontractor acting on Our directives and solely on Our behalf For example, We entrust some services to third parties that deliver a product to You, service providers with payment and secure transaction platforms with fraud prevention, vendors that help Us coordinate Our events, suppliers of IT services, web marketing and public relations agencies, and vendors that assist Us with customer service • Third parties in the event of a change in management for legal reasons or with Our prior consent. We may also likely provide You the option of using your social media login information. In this case, be aware that You are sharing your profile information with Us. We would like to inform you that these social networks operate under their own privacy policies. 

Means by which the privacy of your data is protected

BABYLON ROAD has implemented the proper technical and organizational measures to ensure that Your personal data are kept confidential and secure in the event they are ever lost, destroyed, corrupted, accessed or unlawfully disclosed. BABYLON ROAD's computer systems are protected by physical and digital means that meet the highest industry standards. In compliance with current French law and European regulations on personal data protection, procedures are in place to physically and electronically safeguard the data collected on the website. BABYLON ROAD's service providers and contractors are bound by written agreements to implement adequate security measures to protect Your personal data in accordance with the relevant regulations. Your data may be accessed, transferred or stored outside the European Union and made accessible to employees who work for Us or for one of Our trusted service providers (i.e. a store other than Your primary store may access your purchase history). We do so securely in compliance with the applicable law and make every effort to ensure that third parties honor the commitment stated in this Privacy Policy. Due to their position, BABYLON ROAD employees with access to Your personal data are required to sign a confidentiality agreement. The financial institution designated by BABYLON ROAD stores all of the financial information You provide on the website on its secure site. Transactions completed on the website are protected by SSL encryption.

Your rights under the European Directive GDPR (General Data Protection Regulation)

Below is a summary of the rights to which You are entitled under this regulation. • Right to information You have the right to obtain clear, transparent and intelligible information on how We use Your personal data and on Your rights. All of this information can be found in this Privacy Policy. • Right to access You have the right to access the personal data that BABYLON ROAD possesses about You • Right to rectification You have the right to rectify Your personal data if it is inaccurate or outdated and/or to complete any missing data. • Right to erasure/right to be forgotten You have the right to erase or delete your data. However, this right may be restricted for legal reasons or due to Our legitimate interests in retaining Your personal data. • Right to opt out of direct marketing  At any time, you may request to stop receiving Our messages pertaining to Our promotions, news and events. Specifically, you can use the hyperlink provided for this purpose in every email We send to You.  • Right to withdraw consent to process consent-based data at any time You can withdraw Your consent for Us to process Your data when the processing is based on consent. You also have the right to contact Your country’s data protection authority to file a complaint against BABYLON ROAD's data and privacy protection practices.

If you have any questions about this Privacy Policy or BABYLON ROAD's personal data protection practices or if you would like to exercise one of the aforementioned rights, please email us at: contact@babylonroad.com

Changes to this Privacy Policy

BABYLON ROAD reserves the right to change this Privacy Policy from time to time, as we add new features or services, incorporate suggestions from our customers or make other changes. We will endeavor to post any material changes to the Privacy Policy and/or Terms of Use on our site at least 30 days prior to their effective date unless we believe changes must take effect sooner to comply with law or to protect BABYLON ROAD or our customers, users, sponsors and suppliers. In such cases, the changes will be effective upon posting or as otherwise specified. By using the site after such changes take effect, and you agree to be legally bound to abide by the revised Privacy Policy.

The babylonroad.com site is produced, and published by BABYLON ROAD, a French luxury fashion brand founded in Paris, France. BABYLON ROAD is a limited company (SRL) in Europe and owned by its US parent company MAISON BABYLON ROAD, LLC. MAISON BABYLON ROAD, LLC is a registered company in the State of New York in the United States. BABYLON ROAD SRL is registered in Europe under number CUI: 35235654, and with its registered office located at Strada Dambovicioarei 6-8, Sector 2, Bucuresti, Romania. Telephone: +40 757 348 600 Email: contact@babylonroad.com 